We build to inspire

Creating smart living to help
seize happiness

Building a century-long corporate legacy
Leading the creation of a better lifestyle

Customer-oriented – Strive for customers’ satisfaction and trust

Persistence – Devoted to create values

Simplicity and Self-discipline – Simplicity brings ultimate wisdom; self-discipline grants the greatest freedom

Embrace Change– Dare to change，self breakthrough，continuous iteration

Craftsmanship – A customer orientated spirit, serve with heart and dedication
Strive to Thrive - A self-motivated attitude, diligence with spontaneous drive to excel
Innovation – Redefine today by anticipating tomorrow
Collaboration – To create synergy, accomplish reciprocal altruism