FUN+ HAPPY LIFE
Based on its future transformation strategy and the upgrading domestic consumption, China SCE Group strategically has been expanding its new retail commercial complex - FUNWORLD. By 2020, there are more than 30 FUNWORLD have been opened or under construction, and this number is expected to exceed 100 by 2025. In response to future development needs, China SCE Group has established “SCE Commercial Management with Intelligent Service Holdings Co., Ltd”, which is responsible for commercial operation management and property management including residence and public facilities, by providing intelligent services to the customers.SCE Intelligent Commercial Management was successfully listed on the main board of the Hong Kong Stock Exchange in July 2021 (stock code: 606.HK)
FUNWORLD, the core unit of the business management company of China SCE Group, is a high-quality urban shopping mall featured with three distinctive product lines: Urban Chic, Urban Outlets and Quality Life, which are created to meet the diversified demand of customers and lead the tide of a fashionable life. It is committed to become the lifestyle trend setter and leader, create a joyful place to be together and provide customized happy life to the customers, by integrating one-stop shopping, F&B, entertainment and culture and broadening urban consuming and social scenario.
Hybrid and intensive commerce - Based on urban development and consumer demand, the products under this product line include shopping malls for life experience with integration of retail, interactive parent-child education, catering, recreation and entertainment, education and training as well as other urban living functions, striving to become the focal point of urban economic development and the driven force of commercialization.
Product line: Urban Chic, Urban Outlets, Quality Life
Offices for high-end business – To satisfy business people’s demand for quality living, the products under this product line position themselves as distinctive commercial landmarks at urban or regional levels, combining with business apartments, green offices and exquisite commercial premises.
Products Lineup -- SCE Plaza, SCE Building
Eco-cultural Tourism - The products under this product line are resort villages featuring cultural and tourist IP, supported by local resources, characteristic living and continuous innovation, as a cultural tourism complex which combines natural and living environments with leisure and business suitable for commercial, living and visiting purposes.
Products -- China SCE‧Cloud Valley, China SCE·Gold Coast
Cultures and Sports
Humanistic and leisure function. The projects under this product line are substantially located at the city landmarks or regional symbol-level products with specific leisure functions. Gathering the demand of the needs of the public and society, they provide the functional facilities and services in the form of fitness, leisure, culture and exhibition.
Representative Products -- The Straits Sports Center of Quanzhou